Mashcut: the iPhone UGC video editor for ad hook variations
For creators and small brands making UGC ads: what Mashcut does with your hook and demo clips, what each plan includes a month, and how ClipEasy, coming soon, edits each take for you.
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Mashcut
Mashcut is an AI video editor for UGC ads, run from an iPhone app with the same account on the web. You pick hook takes and product demo clips from your camera roll, tap Generate, and it cuts one 9:16 ad for each hook. The App Store listing describes two modes: Auto Edit, where one recorded take becomes up to 10 videos with different hooks, and Mix & Match, where several hooks and demo clips become up to 10 videos. The website says up to 5 ads per shoot. The edit keeps one take of each repeated line, cuts ums and dead air, fades the sound across each cut, and burns in captions placed clear of feed buttons. You can then fix captions, rewrite the title, swap a take, or trim, split or remove a clip before exporting a 1080x1920 file. It only edits what you film and adds no music, AI voices or stock footage.
Best for: UGC creators and small brands who film a few hooks and a product demo on iPhone and want several ad versions, each opening with a different hook, to test which opener wins.
- Makes up to 10 videos from one take or set, each opening with a different hook (the website says up to 5 ads per shoot)
- Keeps one take of each line you repeat and cuts the ums and dead air
- Cuts land between words and the sound fades across each cut so the join is not heard
- Burns in captions made from your own words, placed clear of the feed's buttons
- Every export is 9:16 at 1080x1920 and safe-zoned for TikTok, Reels and Shorts UI
- After the edit you can change any caption, rewrite or remove the title, use another take of a part, or trim, split or remove a clip
Mashcut plans: what each one includes a month, not just the price
| App | Plan | Price | Billing | Includes |
|---|---|---|---|---|
| Mashcut | Mashcut Creator (Monthly) | $19.99/mo | Monthly in-app subscription | 100 videos a month, about $0.20 a video; 3-day free trial for new subscribers with 10 credits; clips 1 s to 3 min, up to 10 min of footage per set; 1080x1920 MP4. 100 credits a month |
| Mashcut | Mashcut Creator (Annual) | $179.99/yr | Yearly in-app subscription | About $15.00 a month; 100 videos a month, about $0.15 a video; 3-day free trial for new subscribers with 10 credits; clips 1 s to 3 min, up to 10 min of footage per set; 1080x1920 MP4. |
| Mashcut | Mashcut Pro (Monthly) | $49.99/mo | Monthly in-app subscription | 300 videos a month, about $0.17 a video; 3-day free trial for new subscribers with 10 credits; clips 1 s to 3 min, up to 10 min of footage per set; 1080x1920 MP4. 300 credits a month |
| Mashcut | Mashcut Pro (Annual) | $399.99/yr | Yearly in-app subscription | About $33.33 a month; 300 videos a month, about $0.11 a video; 3-day free trial for new subscribers with 10 credits; clips 1 s to 3 min, up to 10 min of footage per set; 1080x1920 MP4. |
| Mashcut | 10 Extra Ads | $6.99 | One-time in-app purchase | 10 extra credits; don't expire; usable only while a subscription is active |
| Mashcut | 50 Extra Ads | $24.99 | One-time in-app purchase | 50 extra credits; don't expire; usable only while a subscription is active |
| Mashcut | 100 Extra Ads | $39.99 | One-time in-app purchase | 100 extra credits; don't expire; usable only while a subscription is active |
Prices as of 2026-11-08, from each app's own pricing page.
ClipEasy and Mashcut, feature by feature for UGC ads
| Feature | ClipEasy | Mashcut |
|---|---|---|
| Audio cleanup | Yes | — |
| Tightens the opening | Yes | — |
| Teleprompter that follows your voice | Yes | — |
| Android app | Coming soon | — |
| Teleprompter keeps up if you skip a line | Yes, it finds your line, or you tap the next card | — |
| Script waits when you pause | Yes, each word fades as you say it | — |
| Take stops on its own after the last line | Yes, three seconds after your last line | — |
| Cut checked against your script | Yes, keeps the take where you got each line right | — |
| Batch edits run while you do something else | Yes | — |
| Cuts dead air and pauses | Yes | Yes |
| Removes filler words | Yes | Yes |
| Removes retakes and false starts | Yes | Yes |
| Auto captions | Yes | Yes |
| Overlap audio blended across cuts | Yes | Yes |
| Edit it yourself after the AI edit | Yes | Limited |
| Edits several different videos at once | Up to 10 | Up to 10 hook versions of one shoot |
| Film in the app or upload a take | Yes | Upload from camera roll |
| iPhone app | Coming soon | Yes |
| Works without editing experience | Yes, ClipEasy does the cutting | Yes, no timeline; it does the assembly |
| Ready to post on TikTok, Reels and Shorts | Yes, save it to your phone and post anywhere | Yes |
- Audio cleanup: Only a sound fade across each cut is described
- Tightens the opening: Each ad opens with a hook you pick; tightening the start of a take is not described
- Android app: The site names an iPhone app and a web app only
- Cuts dead air and pauses: Cuts the ums and dead air
- Removes filler words: Removes the ums
- Removes retakes and false starts: Keeps one take of each line you repeat; false starts are not mentioned separately
- Auto captions: Burns in captions made from your own words, placed clear of feed buttons
- Overlap audio blended across cuts: The sound fades across each cut so the join disappears
- Edit it yourself after the AI edit: Edit captions and title; within limits, swap a take, or trim, split or remove a clip
- Edits several different videos at once: App Store says up to 10 videos per take or set; site says up to 5; editing separate videos at once is not stated
- Film in the app or upload a take: You pick hooks and demos from your camera roll
- iPhone app: App Store listing says 'Only for iPhone'
- Works without editing experience: Site says no timeline: you pick the parts and it does the assembly
- Ready to post on TikTok, Reels and Shorts: 9:16 at 1080x1920, safe-zoned for TikTok, Reels and Shorts UI
Where ClipEasy goes further than Mashcut for UGC ads
Six edit steps from one raw take
ClipEasy cuts pauses and dead air, removes filler, retakes and false starts, adds captions, cleans up the audio and tightens the opening. Mashcut also cuts ums and dead air, keeps one take of repeated lines and adds captions.
Up to 10 different videos at once
One take per product, edited while you do something else. Mashcut's up to 10 videos are hook versions of one take or set, each opening with a different hook, built for testing which opener wins.
A teleprompter that follows your voice
It waits when you pause, keeps up if you skip a line and stops the take three seconds after your last line. Bring your script and read it into the lens; each word fades as you say it.
The cut checked against your script
ClipEasy uses your script to keep the take where you got each line right, then you change anything else in a few taps.
Built for iPhone and Android
ClipEasy is being built for iOS and Android. Mashcut's App Store listing says 'Only for iPhone', with a web app on the same account and no Android app mentioned.
Change anything after the edit
In ClipEasy you change anything yourself in a few taps. Mashcut lets you fix captions and the title, and within limits swap a take or trim, split or remove a clip.
Film in the app or upload a take
Record with the teleprompter or upload a take you already have. Mashcut picks clips from your camera roll, each 1 second to 3 minutes, with up to 10 minutes of footage per set.
Mashcut: pros and cons
- Cuts pauses, dead air, filler, retakes and false starts from one raw take, so you can keep talking and leave the mistakes in
- Captions, audio cleanup and overlap audio across each cut come with the edit, and it tightens the opening
- Edits up to 10 different videos at once, one per product, while you do something else
- Teleprompter follows your voice, waits when you pause and stops the take three seconds after your last line
- Change anything yourself in a few taps after the AI edit
- Being built for iOS and Android
- Not out yet: coming soon to iOS and Android, so for now the step is the waitlist and early access
- Does not list ad hook variations from one shoot, which Mashcut makes today
What ClipEasy will edit for UGC creators
Product videos in a batch
Give ClipEasy up to 10 raw takes, one for each product, and it edits every one of them while you do something else.
Talking-to-camera ads
Give ClipEasy a raw take with pauses and stumbles left in, and get back an ad with the mistakes cut, captions added and the opening tightened.
Testimonial-style videos
Talk naturally and start over when you need to. ClipEasy removes the retakes and false starts and blends the audio across each cut.
Scripted videos with the teleprompter
Bring your script and read it into the lens. The teleprompter follows your voice, and ClipEasy keeps the take where you got each line right.
Unboxing and first impressions
Film your first reaction in one take. ClipEasy cuts the dead air and filler and adds captions, so the video is ready to post.
Reviews filmed in one go
Record the whole review without stopping. ClipEasy cuts the pauses and false starts and cleans up the audio, and you can adjust anything in a few taps.
Questions people ask
Is ClipEasy or Mashcut the better UGC video editor for UGC ads?
ClipEasy, if your UGC ads start as talking-to-camera takes with stumbles and pauses. It cuts pauses, filler, retakes and false starts, adds captions, cleans up the audio and tightens the opening, and edits up to 10 different videos at once. Mashcut is the pick if you need hook variations of one shoot today, since ClipEasy is coming soon.
Can Mashcut or ClipEasy make ad hook variations from one shoot?
Mashcut can: Auto Edit and Mix & Match turn one take, or a set of hooks and demo clips, into up to 10 videos, each opening with a different hook. ClipEasy does not list hook variations; it edits up to 10 different videos at once, such as one per product.
How much does Mashcut cost, and what will ClipEasy's plans cost?
Mashcut Creator is $19.99 a month for 100 videos a month, or $179.99 a year (about $15.00 a month); Pro is $49.99 a month for 300 videos a month, or $399.99 a year (about $33.33 a month). A subscription is needed to make, edit and export, and each video made uses 1 credit. ClipEasy will have 3 plans, between $15 and $60 a month, coming soon; plan names and exact prices are not decided yet.
Does Mashcut work on Android?
No Android app is mentioned. Mashcut's App Store listing says 'Only for iPhone', and its site names an iPhone app and a web app. ClipEasy is being built for iOS and Android.
Does Mashcut have a teleprompter?
Mashcut edits takes you have already filmed, picked from your camera roll. ClipEasy has a teleprompter built in that follows your voice, waits when you pause, keeps up if you skip a line and stops the take three seconds after your last line.
When is ClipEasy available?
ClipEasy is coming soon to iOS and Android. Joining the waitlist gets you early access.
Why choose ClipEasy over Mashcut for editing UGC ads?
Because ClipEasy is built for talking-to-camera takes with the mistakes left in. It cuts the mistakes, adds captions, cleans up the audio and tightens the opening of each video, edits up to 10 product videos at once and checks the cut against your script. It is being built for iOS and Android, with early access through the waitlist.
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A teleprompter that follows your voice, built into the editor
No scroll speed to set, and the take stops on its own after your last line. ClipEasy then keeps the take where you got each line right.