ClipEasy vs Mashcut for UGC ads

ClipEasy

The editing app for creators who film themselves: record it once, post it in minutes.

ClipEasy is an AI video editor for short-form and UGC creators who film talking-to-camera videos and ads for brands. You film a take on your phone or upload one you already have, and ClipEasy finds the mistakes and fixes them. It cuts dead air, pauses and filler, removes retakes and false starts, adds captions, cleans up the audio and blends it across each cut, and tightens your opening, so the video is ready to post. If you want to change something, you edit it yourself in a few taps. It edits up to 10 different videos at once, one per product, and has a teleprompter that follows your voice. It edits your real face and your real footage. ClipEasy is coming soon to iOS and Android, with a waitlist on the homepage.

Best for: UGC and short-form creators who film talking-to-camera videos, ads and product videos for brands, often one video per product, and want stumbles, pauses and retakes cut out without editing by hand or needing editing experience.

• Cuts dead air, pauses and filler from a raw take on its own, and removes retakes and false starts, so you can keep talking and leave the mistakes in
• Adds captions, cleans up the audio and adds overlap audio, blending the sound across each cut
• Tightens your opening as part of the automatic edit
• Edits up to 10 different videos at once, for example one per product, while you do something else
• A teleprompter that follows your voice, keeps up if you skip, stops the take three seconds after your last line, and lets ClipEasy keep the take where you got each line right
• You can still change anything yourself in a few taps after ClipEasy edits

Mashcut

AI editor for iPhone that turns hook and demo clips into several 9:16 UGC ads, one per hook

Mashcut is an AI video editor for UGC ads, run from an iPhone app with the same account on the web. You pick hook takes and product demo clips from your camera roll, tap Generate, and it cuts one 9:16 ad for each hook. The App Store listing describes two modes: Auto Edit, where one recorded take becomes up to 10 videos with different hooks, and Mix & Match, where several hooks and demo clips become up to 10 videos. The website says up to 5 ads per shoot. The edit keeps one take of each repeated line, cuts ums and dead air, fades the sound across each cut, and burns in captions placed clear of feed buttons. You can then fix captions, rewrite the title, swap a take, or trim, split or remove a clip before exporting a 1080x1920 file. It only edits what you film and adds no music, AI voices or stock footage.

Best for: UGC creators and small brands who film a few hooks and a product demo on iPhone and want several ad versions, each opening with a different hook, to test which opener wins.

• Makes up to 10 videos from one take or set, each opening with a different hook (the website says up to 5 ads per shoot)
• Keeps one take of each line you repeat and cuts the ums and dead air
• Cuts land between words and the sound fades across each cut so the join is not heard
• Burns in captions made from your own words, placed clear of the feed's buttons
• Every export is 9:16 at 1080x1920 and safe-zoned for TikTok, Reels and Shorts UI
• After the edit you can change any caption, rewrite or remove the title, use another take of a part, or trim, split or remove a clip

Learn more about Mashcut