ClipEasy vs Mimic for UGC videos and UGC ads

ClipEasy

The editing app for creators who film themselves: record it once, post it in minutes.

ClipEasy is an AI video editor for short-form and UGC creators who film talking-to-camera videos and ads for brands. You film a take on your phone or upload one you already have, and ClipEasy finds the mistakes and fixes them. It cuts dead air, pauses and filler, removes retakes and false starts, adds captions, cleans up the audio and blends it across each cut, and tightens your opening, so the video is ready to post. If you want to change something, you edit it yourself in a few taps. It edits up to 10 different videos at once, one per product, and has a teleprompter that follows your voice. It edits your real face and your real footage. ClipEasy is coming soon to iOS and Android, with a waitlist on the homepage.

Best for: UGC and short-form creators who film talking-to-camera videos, ads and product videos for brands, often one video per product, and want stumbles, pauses and retakes cut out without editing by hand or needing editing experience.

• Cuts dead air, pauses and filler from a raw take on its own, and removes retakes and false starts, so you can keep talking and leave the mistakes in
• Adds captions, cleans up the audio and adds overlap audio, blending the sound across each cut
• Tightens your opening as part of the automatic edit
• Edits up to 10 different videos at once, for example one per product, while you do something else
• A teleprompter that follows your voice, keeps up if you skip, stops the take three seconds after your last line, and lets ClipEasy keep the take where you got each line right
• You can still change anything yourself in a few taps after ClipEasy edits

Mimic

AI editor that turns a raw UGC clip into a captioned, cut video in a chosen UGC style

Mimic (trymimic.app) is an AI video editor built for UGC. You pick a UGC style, either one of its built-in styles or any UGC video you import as a reference, then drop in your raw clip plus any product shots or screen recordings. Mimic transcribes what you say, trims pauses, ums and false starts, times captions to every word in the style's font, highlight and position, and adds the zooms, cards, pops and whooshes that style uses. You can then change captions, cuts, timing and sounds by tapping them, or tell the editor what to change in plain words. It runs in a phone's browser and on a laptop, and markets to UGC creators, brands and agencies.

Best for: UGC creators, brands and agencies who want a raw clip turned into a styled UGC video that copies the look of a reference ad, with word-timed captions, zooms, sound effects and product demos added.

• Cuts dead air automatically: pauses, ums and false starts are trimmed
• Captions timed to every word, in the chosen style's font, highlight and position
• Import any UGC video as a style reference and match its caption look, pacing, cuts and effects
• Twelve named built-in styles, including Split screen, Bold keywords, App demo, POV hook and Headline hook
• Places product shots or screen recordings you drop in alongside your clip
• Adds punch-in zooms on key lines plus pops and whooshes where the style uses them

Learn more about Mimic