UGC rate calculator: work out what to charge a brand
Tell it your experience, how many videos, how long they are and what the brand gets. You get a rate estimate to start your quote from. Free, no sign-up, and nothing you enter is uploaded.
Use it now Coming soon to iOS and Android
- The UGC Rate Calculator turns six answers about a brand deal into a rate estimate for UGC videos.
- It asks about your experience, the number of videos (1 to 50), video length, extras, how long the brand can run it as an ad, and whitelisting.
- The calculator is free, needs no sign-up and runs in your browser, so nothing you type is uploaded or stored.
- The result is a starting point for your quote, not a guaranteed price. Each brand and brief is different.
- Once ClipEasy launches on iOS and Android, it will film your script on a teleprompter that follows your voice and edit up to 10 product videos at once.
How to use it
Describe the job
Answer "How much UGC have you made?" (new, growing or experienced), then "How many videos?" and "How long is each video?"
Add what the brand gets
Tick what the brand gets: paid usage, raw footage, extra hooks or rush. Then pick how long they can run it as an ad (30 days, 90 days or 12 months) and whether whitelisting is included.
Read your estimate
Check the numbers the calculator returns and use them as the starting point for your quote. Change any answer to see how it moves the rate.
A teleprompter that follows your voice, built into the editor
No scroll speed to set, and the take stops on its own after your last line. ClipEasy then keeps the take where you got each line right.
Why use this UGC rate calculator
Prices the extras, not only the video
Paid usage, raw footage, extra hooks, rush delivery, usage term and whitelisting each go into the estimate, so the add-ons in a brief are part of your number.
Quote one video or a bundle
Enter anything from 1 to 50 videos and pick the length, so you can price a single ad or a multi-product package with the same questions.
Private and quick to use
It runs in your browser with no sign-up and no watermark. Nothing you enter is uploaded or stored.
Questions people ask
How much should I charge for a UGC video?
It depends on your experience, how many videos, how long they are and what the brand gets on top, such as paid usage or raw footage. The calculator turns those answers into an estimate you can start your quote from.
Is the UGC rate calculator free?
Yes. It is free to use, with no sign-up and no watermark.
Is the rate it gives a guaranteed price?
No. It is an estimate to start your quote from. What you agree on depends on the brand, the brief and your own negotiation.
What is paid usage?
Paid usage means the brand runs your video as an ad, not only posts it. The calculator asks if it is included and how long they can run it: 30 days, 90 days or 12 months.
What is whitelisting?
Whitelisting usually means the brand runs ads through your own account. Tick it in the calculator if the deal includes it, and check the exact terms in the brand's brief or contract.
Should I charge extra for raw footage, extra hooks or rush delivery?
The calculator treats each of these as an extra the brand gets. Tick the ones in the brief and the estimate includes them.
Does the calculator save or upload what I enter?
No. It runs in your browser, nothing is uploaded and your inputs are not stored.
Can I price a bundle of videos?
Yes. Enter between 1 and 50 videos, choose the length of each, and the estimate covers the whole set.
What happens after the brand says yes?
You film and edit the videos. ClipEasy, coming soon on iOS and Android, will let you read your script on a teleprompter that follows your voice, cut the pauses, filler and retakes, add captions and edit up to 10 product videos at once.
More free tools and guides for UGC creators
Record it once. Post it in minutes.
Leave the stumbles in. ClipEasy cuts them out and adds captions, and you change anything in a few taps. Coming soon to iOS and Android.